Your Goals, Our Plan,

Infinite Possibilities

The word ‘Etica’ is derived from a Spanish/Portuguese language, which means Ethics. “Ethics before Everything” is our philosophy at work.

Trusted by Thousands, Backed by Experience

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In nutshell, we pride ourselves, only on two hallmarks:

Quality Service

Honest Distribution

Our Value to You

Strategy

We help you define clear financial goals, craft a robust long-term goal based plan, and build a personalised portfolio to help fund your aspirations.

Behavioural Coaching

The real challenge isn’t building the plan — it’s sticking to it. We coach you to stay the course through all market cycles, economic headlines, fads, and fears.

Market Timing

We don’t chase tops and bottoms. We believe time in the market beats timing the market.

Portfolio Churning

We don’t reshuffle your portfolio to chase trends. Fads fade. Unnecessary activity often causes more harm than good.

Get-Rich-Quick Gimmicks

We don’t promise overnight wealth. Compounding takes time.

Our Philosophy

At the heart of everything we do is a deep commitment to trust, transparency, and long-term partnership.

We stand by these core principles:

Client-First Always

We keep your interests ahead of everything else —your interests are our utmost priority 

Advice We Personally Follow

We only suggest what we do ourselves. If it’s not good enough for our portfolio, it’s not good enough for yours.

Educate & Empower

Our mission is to simplify finance, so you’re confident and in control of your financial decisions.

Data Confidentiality

Your information stays secure. We respect your privacy and treat your data with utmost care.

Financial Freedom for Life

We aren’t just building wealth — we’re guiding you towards true financial independence and peace of mind

Meet the Experts
Behind Your Wealth

Gajendra Kothari

Managing Director & CEO

Nikhil Kothari

Director & CBO

Virendra Kothari

Director

Chintan Shah

Director

Guiding Your Financial Journey. That’s

unbiased. personalized. for every goals of life.

Investments

Income Tax
Planning

Learning
Academy

Estate
Planning

Insurance

Goal based
Solutions

Honest Feedback from Valued People

So happy to be connected with Etica for over a decade and maybe even more. Chintan has been so helpful and always willing to assist me in anything and everything, thank you so much for assisting me in drafting the will and transmission procedures after my husband’s demise. I don’t even think twice before calling you whenever I need help. Thanks once again for always being there🙏 Wishing you and Team Etica all the very best and keep up the good work!

Renuka Nayar

“Etica Wealth Management has been a trusted partner in managing our family’s finances for nearly a decade. Their expert guidance has helped us achieve our investment goals, plan wisely for the future, and avoid costly financial missteps. They’ve also ensured we have the right life insurance and mediclaim coverage in place to protect us from unexpected expenses. What we value most is how easy they’ve made it for us to manage our family’s financial needs—even while living away from home. Chintan, Gajendra,Nikhil and the team are always responsive, approachable, and proactive. Their early adoption of technology has brought transparency and convenience to the entire process, making us feel in control no matter where we are.” Parkin Furia

Parkin Furia

Working with Etica has brought clarity, confidence, and serious growth to my financial journey. It feels like having someone in my corner who genuinely cares about my goals — not just the numbers.

Masoom Minawala

Global influencer, entrepreneur, and content creator

ETICA, I understand is a Greek word for Ethics and this is what has been the underlying Principle and an Astute Sloka of Etica Pvt.Ltd. I have had the privilege of associating with them from the very inception of this Company, and I have seen them growing over the years, through their sheer hardwork, dedication and unmitigated services to their clients. Their amazing entrepreneurship has driven Etica to reach an enviable business model led by a very young team that has a burning desire to grow and serve.I am so satisfied that I recommend all members of my family and friends to join them and enhance their Financial rewards and experience. Wishing them bountiful success

Gauri Shankar Sharma

Katarzyna Gauri Shankar Sharma

Honest Feedback from Valued People

News & Media

IND Money

How to Reach ₹60 Crores Through SIPs? He Started with just ₹10K!

11/11/2025

Deven U Pandey

From 0 to ₹1 Crore: The Proven Roadmap to Financial Freedom

05/10/2025

Investing with Upsurge

This ONE Thing can give YOU more RETURNS than SIP | Roundtable Podcast EP 1

29/09/2025

Frequently Asked Questions

What kind of services you provide?

We specialize in co-creating a personalised, goal-based financial plan—designed to help you achieve your life’s most meaningful aspirations.

Our services include:

  • Recommending the right Term & Health Insurance coverage for you and your family
  • Helping you invest in Mutual Funds aligned with your goals, risk profile, and return expectations
  • Assisting you in preparing a simple and effective Will, ensuring a lasting legacy for your loved ones

From protecting your present to planning your future—we walk with you at every step.

At Etica Wealth, we manage money for a wide spectrum of clients—business owners, salaried professionals, retirees, single women, and NRIs.

We believe in equal attention, not equal portfolios. That’s why we don’t discriminate based on the size of your initial investment.

Our sweet spot lies in serving the Middle Net-worth Individual (MNI)—as the legendary Parag Parikh once said,

“We don’t chase HNIs, we create them.”

We’re not the best fit for Ultra-HNIs bringing ₹10 crore+ on Day 1—not because of their wealth, but because they often prefer control over coaching.

We work best with those who value long-term thinking, simplicity, and staying the course.

We love working with individuals who:

  • Are curious and eager to learn more about managing money the right way
  • Are ready to take full ownership of their financial journey and stay committed to their long-term goals
  • Believe in discipline, patience, and consistency as the real drivers of wealth creation
  • Can tune out the short-term noise from media and markets, and stay focused on what truly matters

If you value wisdom over hype, and coaching over shortcuts — we might just be the right fit for you.

We may not be the right fit for individuals who:

  • Chase short-term returns or quick gains
  • Constantly compare and crave higher returns, driven by fear or greed
  • Monitor their portfolios daily or weekly, expecting instant gratification
  • Believe platforms like Google, Moneycontrol, or ValueResearch can do a better job than a thoughtful, experience-led investment approach
  • Come from a finance background but struggle to let go of DIY investing or habitually second-guess structured guidance
  • Focus more on cost than the long-term value of expert support and disciplined decision-making

We don’t have a minimum investment amount.

But we do have a minimum philosophy requirement—our approach only works if you’re willing to stay the course.

Real results begin to show after 5 years. If that sounds like forever, we’re probably not for you.

At Etica Wealth, we believe in being upfront about what we don’t do—because great relationships are built on clear expectations.

  • We don’t predict short-term market movements—because no one truly can.
  • We’re focused on long-term wealth creation, not quick wins.
  • We can’t make you rich overnight—real wealth takes time, patience, and discipline.
  • We don’t actively trade or churn your portfolio—less activity, more compounding.
  • 90% of the time, we don’t take action—because doing nothing is often the smartest thing to do.
  • We prefer minimal interference once the plan is in place—because sound financial outcomes need consistency, not constant tweaking.
  • We won’t chase you for investments—our relationship is like that of a doctor and patient: when you need us, we’ll go all out to help.

 

Absolutely! We manage clients across India and in over 25 countries globally.

Thanks to Zoom, we’re always just an e-meeting away—at your convenience.

That said, if you’re ever in Mumbai or passing through, we’d love to host you for an in-person conversation—some discussions are just better face-to-face over a great cup of coffee.

Trust us, it’s magical.